Ancient and modern: Edinburgh Assay Office goes online
Online retailers including Clogau Gold, Links of London, Monica Vinader and Orkney-based Ortak have already signed up to the accreditation scheme, which aims to reassure customers that the jewellery that they are buying over the internet is genuine.
Websites that have been inspected by the Edinburgh Assay Office will display an “Assay Assured” logo.
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Hide AdScott Walter, the office’s chief executive, said: “Assay Assured is a digital solution to an ancient problem and we believe it will provide the protection consumers look for online. The issue of fake jewellery online is plaguing the industry and honest retailers are suffering because online sales often circumvent existing regulation and consumer protection.”