Property market reaches ‘end of the beginning’ - David Alexander comment

A quote from Churchill reflects our first week of trading after lockdown, says Alexander. Picture: Walter Stoneman/Hulton Archive.A quote from Churchill reflects our first week of trading after lockdown, says Alexander. Picture: Walter Stoneman/Hulton Archive.
A quote from Churchill reflects our first week of trading after lockdown, says Alexander. Picture: Walter Stoneman/Hulton Archive.
Following the British-led defeat of Axis forces at El Alamein in October 1942, Winston Churchill famously said that the battle “was not the end.

It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Without trying to compare myself with our great wartime leader, I would say these words more or less reflect our first week of trading after lockdown. Things have not returned to normal. Nor to anything like normal. But at least we are experiencing the beginning of normality.

As this column revealed last week, grasping all the benefits of the internet and other technologies has enabled the company to function during lockdown, and home-working by non-furloughed staff has – to my great surprise – been remarkably successful. Nevertheless, this was nothing like the exhilarating experience of fully opening our doors on the morning of Monday, 29 June.

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