Get your kit on for the lads

The north London Premiership club is now selling these across its four Spurs shops and online.

The result brings to fruition an idea first suggested two years ago by Enkhe Harper to her husband Nigel, who runs the company.

She took some of her inspiration from American singer Katy Perry, who bedazzled her future husband Russell Brand by sporting a basque in West Ham colours, his favourite team, at the 2009 MTV music awards.

The company has now produced a sample range in the colours of the East London team, as well as high-flying Premiership clubs such as Liverpool and Newcastle United, and is hoping to win supply contracts with other teams. Rangers, Celtic and other top Scottish sides have yet to express an interest.

Harper said: “Once we had a look around, we were amazed that no-one had done anything like it before. There is really nothing else like this out there.”

Harper believes most clubs have yet to embrace the potential for officially endorsed underwear for ladies. Spurs bras sell for £30, suspender belts for £20 and knickers and thongs for £10, and they appear to have a ready market. Stocks of bras – adorned with a club badge – are disappearing fast, according to the club website’s sales monitor, although it gives no hint as to whether it is male or female fans doing the purchasing.

With samples of the Spurs lingerie to hand, Harper is now planning to visit other London clubs such as Chelsea, which has expressed an interest in the line, within the coming weeks.

Harper conceded that some clubs had expressed reservations about the nature of the product, and how they might display it in their shops. However, he points out that lingerie is becoming more accessible, with high street shops of various descriptions displaying women’s underwear without criticism.

“Some of them have a view that it is not in keeping with the family image of the club, but I think that will change of itself over time,” he said.